The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories
Agency: BBDO / Brussels
Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery
Agency: R/GA / Chicago
Client: LIFEWTR Category: Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18043M
Award:
2018 Social Media Merit Award
Agency:
BBDO / Brussels
Client:
Euromelanoma
Title:
Skin Memories
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18044M
Award:
2018 Social Media Merit Award
Agency:
Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client:
Depeche Mode / Venusnote Ltd
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18045M
Award:
2018 Social Media Merit Award
Agency:
DM9 DDB / SÃO PAULO
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18046M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18047M